Blink by Malcolm Gladwell: Book Review

Sneak Peak

In “Blink” by Malcolm Gladwell, the author explores the power of intuitive thinking, often referred to as “thin-slicing.” Through engaging stories and real-life examples, Gladwell delves into the subconscious processes that shape our decisions in the blink of an eye. He argues that sometimes our snap judgments can be more accurate than well-thought-out decisions, provided we learn to harness the power of our unconscious mind.

My Take

I found “Blink” to be a fascinating and thought-provoking read. Gladwell presents a compelling argument for the importance of trusting our gut instincts in certain situations. One of the aspects I appreciated the most was Gladwell’s ability to break down complex psychological concepts into easily digestible narratives. For instance, he discusses the concept of “priming” by sharing the story of the musician playing in a D.C. metro station, which effectively illustrates how our environment can influence our behavior without us even realizing it.

However, one downside of the book was that at times, the examples felt a bit repetitive. While the stories were interesting and served to reinforce Gladwell’s points, a few more diverse examples could have enhanced the overall reading experience.

What Makes the Book Unique

One standout feature of “Blink” is Gladwell’s knack for blending scientific research with captivating storytelling. By weaving together anecdotes and studies, Gladwell creates a compelling narrative that draws readers in and keeps them engaged throughout the book. Additionally, his exploration of the unconscious mind and its impact on decision-making sets “Blink” apart as a unique and enlightening read.


In conclusion, “Blink” by Malcolm Gladwell is a well-crafted exploration of the power of intuition and snap judgments. While the book could benefit from a bit more variety in its examples, the overall message and insights it provides make it a valuable addition to anyone interested in psychology, decision-making, or human behavior. I highly recommend “Blink” to those looking to gain a deeper understanding of how our unconscious mind influences our daily choices.

Rating: 4.5/5 stars

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